When you find a new personal trainer business client it is in your best interest to keep them paying for as long as you can. Let’s face it, it is much easier, and less expensive to keep an existing fitness training client paying than it is finding a new one.
Below I reveal two proven strategies to get your clients paying month after month, and year after year. Doing so will save you valuable personal training marketing time, and money.
The first effective strategy to get fitness training clients writing never ending checks is to deliver them results. When a client sees results they see value, and become thrilled with you, the personal fitness trainer. The more they see value, the more they will continue paying for your services, and referring others.
In your personal trainer business you should put your heart and soul into writing your clients effective fitness training programs backed by never ending encouragement, coaching, and motivation. It is your responsibility to get them fantastic results. The better results they achieve the greater your personal training salary will rise.
Happy fitness training clients equals paying customers. Be driven to deliver results!
Another even more powerful personal training business strategy is to apply the law of reciprocity. If you do nice, unexpected things for your clients, then they feel compelled to reciprocate to you. Reciprocation is a basic human response to kindness. It is programmed within us.
Make a decision in your personal trainer business to do the little things for your paying customers. Remembering their birthdays, delivering them articles of interest, and giving them gifts would be considered the little things.
If you want to increase your fitness training salary, then do show your client how much you care. Most do not care about how much you know as long as they know how much you care. Apply the law of reciprocity by doing the little things for your clients. This is guaranteed to build customer loyalty.
Your goal as a fitness trainer should be to find prospects, turn them into paying clients, and then keep them paying forever. Follow the two personal trainer business strategies mentioned above to quickly boost up your fitness income.