Giving a Business Client a Gift Basket From the Company

When searching for the right gift to say thanks to a client consider a variety of options before spending the money in order to accomplish the desired customer result. Sales professionals and business owners who want help finding the right gift for a clients may find the best solution for various situations can be a company gift basket. Many business leaders and sales people give gifts to their customers each year as a token of appreciation and as a subtle reminder to think of their organization the next time the client wants to place a similar order.

The easiest route to take for gift baskets is to get one that someone has already put together. Shopping for a gift basket that is already put together for a on the web is easy and in many department stores during a holiday season. Typical gift baskets that can be purchased include edibles such as candy, cookies, crackers, wine, meat, cheese and so forth. Also flower arrangements can be bought at a local florist or ordered over the internet at anytime. However these gifts are gone after only a few days. They may be appreciated, but will these gifts be remembered months later when the client wants to place a new order? Non-seasonal gift baskets are harder to find unless shopping is done at a specialty shop or gourmet store.

Although food baskets are nice, a client can get too many during the holidays or from competitors during the sales cycle. To insure remembrance, plan a special gift basket and find someone inside or outside the organization to customize it and arrange it in a nice container. If the container is a reusable item for the person receiving the gift basket, then it makes for an even better gift as they continue to use it! Company logo items used in a custom gift basket make an excellent reminder to the client every time it is used. These logo items are often practical gifts that will last for months to come. Often these types of gifts include mugs, calendars, clips, magnets, pens, or notebooks with the company name as the gift-giver imprinted on it along with the website and possibly a phone number. A miniature gift basket can be made by placing several small items in a mug and then wrapping it in cellophane, tying a bow around the top, and adding a gift card or business card. These types of baskets are nice-to-have and do have the desired company reminder aspect. Often customers will appreciate a gift that is both practical and helpful.

For a sales person who is looking for a meaningful appreciation gift to give clients during the sales cycle or when shopping for a holiday season, consider something to go along with the typical company logo item that reminds the client of their willingness to help grow the customer’s business as well as their own. Business books are often appreciated by professionals so they make a great addition to any gift basket. Often a custom gift basket can be built around the message of the book(s) being considered. There are so many business and improvement books to select from. When considering the best business book to give, think about complaints or concerns the recipient has expressed in the past and look for a title on that subject. The client will appreciate that their problem was remembered and that a solution may be provided in the gift. When saying thanks with a book for improving client’s business, the message is conveyed to “remember me because I want to help your business grow.” This additional message of business aid is often received with extra gratitude above what a gift basket alone gets. A salesperson should always include their business card in the book to be used as a bookmark. This way if the book is passed around in the client company, so is the salesperson’s name and contact information.

Many business leaders and sales people give gifts to their clients and customers each year as thanks for business and as a way to build future relationships. Sales professionals and business owners who want help finding the right gift to may find the best solution for various situations can be a company gift basket.

TIP: If looking for book ideas, check out article “Ten Book Options to Use for Business Gifts.”